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Last.fm Site Highlights:
 The largest and fastest growing online music community with 20M users globally
Largest music catalogue in the world with over 100M tracks
Audience Profile:
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· Predominantly Male
· 25-54
· College Grads
· HHI $50k+
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“… I just recently found a site called Last.fm. This is essentially a musical community service, but it does something that so few sites do: it provides a personally useful service in a subtle and unobtrusive manner. … I don't have to do anything pro-actively in order to participate in the community value-add. I just sit back and listen to music all day, and the more I listen to music, the more personal value there is (recommended music is more accurate), and the more community value there is (the more people who Scrobble their music as they play it, the more powerful the music linking and people-through-music linking engines become).
I strongly suggest that anybody planning on building Web 2.0 applications, or thinking of doing "something" in the Web 2.0 arena take a long, hard look at the models provided by services like Last.fm.”
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